AvantGarde

A quid pro quo agreement in Marketing

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Dhak-Dhak gone – time for a new Hero

The ‘Dhak Dhak’ image of Hero Honda has touched the hearts of old and young alike across the nation. Also vivid is their association with sports like Cricket, Hockey (Phir Dil do Hockey Ko) and Delhi Commonwealth Games. It has also been the sponsor of TV shows like Roadies and Sa-re-ga-ma-pa. The two automobile giants India’s [...]

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Marketing to Bharat

India is a fascinating country. Here we can find people living on roads  beside posh malls. ‘Rich getting richer and poor getting poorer’ is highly applicable to India. It is one of the developing powers of the world, but still it is unknown to a major extent.  Not many know the number of castes or [...]

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Mobile Phone Buying Trend Analysis

Mobile Phone Buying Trend Analysis as part of MBA 641 - Marketing Management under Prof. Jayanta Chatterjee

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