INDIAN INSTITUTE OF TECHNOLOGY KANPUR

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Office of Outreach Activities

Advertisement Number: P.Rect./R&D/2025/270

Applications are invited for the following position to work with the Office of Outreach Activities. The post is temporary, and the appointment will be purely on a contractual basis initially for one year. The period may be further extended based on performance and requirements.

Name of the Post: Project Executive Officer

Number of Posts: 01 (One)

Salary Range for Project Executive Officer: 50400-4200-126000

Minimum Qualification and Experience for PEO: Ph.D.*/ Master’s /Bachelor’s degree with significant experience and expertise in the relevant area

Desirable Qualifications and Experience:

We are looking for an analytical, tech-savvy, and proactive Digital Marketing Manager who can closely monitor our applicant funnel and identify gaps when application numbers plateau. This role focuses on recommending actionable strategies, optimizing ongoing campaigns, identifying loopholes in current processes, and guiding the marketing team on what corrective steps are needed to improve applicant growth.

This position involves leading a team and requires strong problem-solving skills, a deep understanding of digital marketing tools, and the ability to provide continuous feedback to enhance campaign performance.

Key Responsibilities

  • Monitor applicant trends and identify reasons for stagnation or drop in applications.
  • Suggest data-backed strategies and corrective actions to improve applicant growth.
  • Evaluate current digital marketing activities and highlight loopholes with actionable fixes.
  • Guide the team on tools like WhatsApp API, bulk emailing platforms, and automation workflows.
  • Analyze campaign performance across channels and provide clear insights and feedback.
  • Stay updated with digital trends and proactively recommend new initiatives to boost results.

Key Requirements:

  • 8-9 years of experience in digital marketing roles.
  • Strong understanding of performance marketing, lead generation, and applicant pipelines.
  • Hands-on experience with WhatsApp API tools, bulk emailing platforms, and CRM-based workflows.
  • Ability to analyze data and provide clear, actionable insights.
  • Tech-savvy mindset with enthusiasm to explore new tools and methods.
  • Excellent communication and problem-solving skills.
  • Highly proactive, enthusiastic, and ready to contribute ideas at any point in time.

Core Strengths:

  • Strong analytical thinking with the ability to identify gaps and optimization opportunities.
  • Deep understanding of digital marketing tools, funnels, and performance metrics.
  • Tech-savvy, quick learner, and comfortable with automation platforms.
  • Proactive mindset with enthusiasm to contribute ideas anytime.
  • Excellent problem-solving and communication skills.
  • Ability to provide clear, actionable guidance without needing to lead a team.

Interested candidates must apply through the given link below: https://forms.gle/FF32CB9orK3TtF357

The application should be submitted strictly online on or before 11:59 PM on 26.12.2025 (day). The application will not be accepted in any other mode.

The short-listing committee reserves the right to fix suitable criteria for short-listing of eligible candidates satisfying qualifications and experience. Only the short-listed candidates will be informed about the date and time of the interview through email. The Selection process mode will be informed after the scrutiny. No TA/DA will be paid for attending the selection test.


Professor-in-Charge
Office of Outreach Activities
dloffice2@iitk.ac.in
Ph. No. 0512-259-6845, 6491