DigitalMandi For Indian Kisan
Commerciable (process ongoing)
Project Investigator : Rajesh M Hegde
DigitalMandi For Indian Kisan
“DigitalMandi for Indian Kisan” is a unique web and cell phone based multimodal agriculture commodity price retrieval system. It has been developed by BITCOE (BSNL IIT-Kanpur Centre of Excellence) at IIT-Kanpur. The application service was formally inaugurated by Hon’ble MOC & IT on 29th August 2011 and is operational since then. This service provides a registered farmer alerts through SMS and/or voice on his mobile about selected mandi rates of selected crops. In this way, this presents a unique web and cell phone based multi modal agriculture commodity pricing retrieval system. The query and retrieval can be done via internet kiosks or on any GPRS enabled cell phone For this service a farmer can register either through the help of officials available in Mandis (assisted mode) or directly through his mobile phone by SMS or on WAP portal. The registration menu has been prepared by IIT- Kanpur. This service shall be made available on subscription basis at very economical rates which will be deducted from his mobile phone. The system is multi lingual. English and other Indian Languages namely Hindi, Punjabi and Kannada are supported. Currently, the application has been deployed on the BSNL national network in Orissa and Haryana .It supports around 25000 farmers in Orissa and around 11000 in Haryana benefit from this unique service. The unique aspects of this system are that both the queries and the retrieval are multi modal. The service is now majorly operated from IIT Kanpur itself .
Introduction:
“Digital Mandi Application for Indian Kisan” is a unique web and cell phone based multimodal agriculture commodity price retrieval system. It has been developed by BITCOE (BSNL IIT-Kanpur Centre of Excellence) at IIT-Kanpur. BITCOE came into existence on 12th December 2007 with the signing of a tri-partite Memorandum of Understanding (MoU) between the Department of Telecommunication, Government of India, BSNL & IIT Kanpur. “Digital Mandi Application for Indian Kisan” service was formally inaugurated by Hon’ble MOC & IT on 29th August 2011 and is operational since then.
This service provides a registered farmer alerts through SMS and/or voice on his mobile about selected mandi rates of selected crops. For this service a farmer can register either through the help of officials available in Mandis (assisted mode) or directly through his mobile phone by SMS or on WAP portal. The registration menu has been prepared by IIT- Kanpur. This service shall be made available on subscription basis at very economical rates which will be deducted from his mobile phone. For a crop the subscription time is expected to be about 3 months. Additionally the registration is also being done by the agricultural officers of Odisha State as it has been selected as the first state for deployment.
A pictorial illustration of the system is illustrated in Figure 1.
Figure 1: A pictorial representation of an Indian farmer querying crop prices using his cell phone
The system works in two modes:
Other Unique features in GPRS mode :
Another unique feature of this system is the outbound calling feature. Using this feature of the system the farmer can just type in his cell phone number in case he is not able read the local language (Hindi) and the system places an outbound call to his cell phone with the price of the commodity he requested for. The outbound calling feature as displayed on the cell phone is shown in Figure 2.
Figure 2 : The final screen in the Mandi price retrieval system showing the outbound calling feature.
Summary Features of service :
A user registration form is provided on the cell phone wher a user can register his name, desired mandi names, and desired crops. Once the registration is done the next time a user browses the digital mandi he will be directly provided with both text and voice based access in his native chosen language
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The system can provide information in Haryana and UP (Hindi), Punjab (Punjabi), and Karnataka (Kannada) currently Other states and languages will be added later.
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An option for direct access is also provided. Thus the guest Users can also avail the Text and Voice Response Features.
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An option called ‘My mandi’ is provided where the user can directly access his selected mandi and crop prices.
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The option of receiving SMS based prices is provided.
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Prices of selected Mandi’s and Crops delivered to the farmer through Text and Voice alerts to the Farmers.
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Voice Response Generated using a Natural Sounding Text to Speech Synthesis System.
Status of integration with NIC servers and collaboration with Ministry of Agriculture :
For the “Digital Mandi” service, data is taken by solution (presently located at IIT-Kanpur) from NIC servers through web integration. Currently the price of agro commodities is being retrieved from the Agmarknet portal maintained by NIC and facilitated by an MOU with the Ministry of Agriculture. The frequency of fetching data from NIC server by solution can be as per requirement. On NIC servers’ data is updated directly by APMCs from local mandis on regular basis(twice a day).