ONLINE QIP Short Term Course on Principles of Pricing
8-13 March 2021
Introduction
Pricing is an important element in both private sector and public sector. From a private sector perspective, pricing drives three of the most important elements of firm success: revenue and profits, customer behaviour and firm image. This course will expose students to modelling and optimization techniques which can be used to design the firm-market interface. This includes an introduction to basic ideas of revenue management (how to sell the right product to the right customer at the right time for the right price) as well as market-place design.
Coordinators
Dr. Bikramaditya Datta
Email: bikramd@iitk.ac.in
Department of Economic Sciences
Indian Institute of Technology Kanpur
webpage: https://www.iitk.ac.in/new/bikramaditya-datta
Dr. Vimal Kumar
Email: vk@iitk.ac.in
Department of Economic Sciences
Indian Institute of Technology Kanpur
webpage: https://www.iitk.ac.in/new/vimal-kumar
Scope of the Course
The main objective of this course is to enhance the economic and managerial knowledge of the participants by providing a framework for understanding pricing strategies and tactics. Apart from discussing the fundamental economic and management principles, the course includes modules on models of customer behaviour and identifying buyer responses, monopoly pricing, pricing strategies, game theory, competition, strategies and auctions. Learners get an appreciation of the theory behind pricing as well as see examples of different applications of the theory in regards to pricing in e-commerce and technology sectors as well as in the public sector.
Course Content
| DAY/DATE | TOPIC |
|---|---|
| Day 1 (8 March) | Models of consumer behavior and estimating buyer response. |
| Day 2 (9 March) | Monopoly pricing |
| Day 3 (10 March) | Price discrimination |
| Day 4 (11 March) | Introduction to game theory, pricing and competition |
| Day 5 (12 March) | Applications 1: Pricing in online markets |
| Day 6 (13 March) | Applications 2: Pricing in public sector |
Learning Outcomes
The course is designed to teach how to price goods and services by providing a framework for understanding pricing strategies and tactics. Learners get an appreciation of the theory behind pricing as well as study various applications in online markets and public sector.
Registration Procedure
Attendance is mandatory to receive Course Certificate.
| 1. Faculty from AICTE Institutes coming under QIP program (maximum 30) |
No Registration fees |
| 2. Faculty from private/autonomous Institutions: Non IITK Faculty |
Rs. 5,900/- (Including GST) |
| 3. Students of IITK IITK Student |
No Fees |
| 4. Students from other Educational Institutions: Non IITK Students |
Rs. 3,540/- (Including GST) |
| 5. Participant from Industry and R&D labs: Industrial Participant |
Rs. 9,440/- (Including GST) |
Only 30 faculy members are allowed under QIP category
No Registration fee is required
Registrations have been closed now...
Step 1: Make Payment according to your category
Instructions, How to Pay? Click Here
Online Payment Link: Click Here
Details to be filled during payment:
| Course Code | 2020/ |
| Course Title | Principles of Pricing |
| Course Duration | 08/03/2021 to 13/03/3021 |
| Participants Category Course Fees + 18% GST IITK Students needs to pay only course FEE |
IITK Student (No Fees) Non IITK Student (Rs. 3,540/-) Non IITK Faculty (Rs. 5,900/-) Industrial Participants (Rs. 9,440/-) |
Step 2: Fill out the registration form:
Registrations have been closed now...
In case of any query You can contact to QIP Office: 0512-259-7795
Contact Person
Contact to following person in case of any query related to registration...
Vinay Kumar
QIP IIT Kanpur
Email: qip@iitk.ac.in
Phone: 0512-259-7795
Yogendra Singh
QIP IIT Kanpur
Email: cdte@iitk.ac.in
Phone: 0512-259-7795
Webpage: www.iitk.ac.in/cce/Yogi/