ONLINE QIP Short Term Course on Principles of Pricing

8-13 March 2021

Introduction

Pricing is an important element in both private sector and public sector. From a private sector perspective, pricing drives three of the most important elements of firm success: revenue and profits, customer behaviour and firm image. This course will expose students to modelling and optimization techniques which can be used to design the firm-market interface. This includes an introduction to basic ideas of revenue management (how to sell the right product to the right customer at the right time for the right price) as well as market-place design.

Coordinators

Dr. Bikramaditya Datta
bikramd@iitk.ac.in
Department of Economic Sciences
Indian Institute of Technology Kanpur
webpage: https://www.iitk.ac.in/new/bikramaditya-datta

Dr. Vimal Kumar
vk@iitk.ac.in
Department of Economic Sciences
Indian Institute of Technology Kanpur
webpage: https://www.iitk.ac.in/new/vimal-kumar

Scope of the Course

The main objective of this course is to enhance the economic and managerial knowledge of the participants by providing a framework for understanding pricing strategies and tactics. Apart from discussing the fundamental economic and management principles, the course includes modules on models of customer behaviour and identifying buyer responses, monopoly pricing, pricing strategies, game theory, competition, strategies and auctions. Learners get an appreciation of the theory behind pricing as well as see examples of different applications of the theory in regards to pricing in e-commerce and technology sectors as well as in the public sector.

Course Content

DAY/DATE TOPIC
Day 1 (8 March) Models of consumer behavior and estimating buyer response.
Day 2 (9 March) Monopoly pricing
Day 3 (10 March) Price discrimination
Day 4 (11 March) Introduction to game theory, pricing and competition
Day 5 (12 March) Applications 1: Pricing in online markets
Day 6 (13 March) Applications 2: Pricing in public sector

Learning Outcomes

The course is designed to teach how to price goods and services by providing a framework for understanding pricing strategies and tactics. Learners get an appreciation of the theory behind pricing as well as study various applications in online markets and public sector.

Registration Procedure

Attendance is mandatory to receive Course Certificate.

1. Faculty from AICTE Institutes coming under QIP program
(maximum 30)
No Registration fees
2. Faculty from private/autonomous Institutions:
Non IITK Faculty
Rs. 5,900/- (Including GST)
3. Students of IITK
IITK Student
No Fees
4. Students from other Educational Institutions:
Non IITK Students
Rs. 3,540/- (Including GST)
5. Participant from Industry and R&D labs:
Industrial Participant
Rs. 9,440/- (Including GST)
Only faculties from AICTE approved institues will be allowed
Only 30 faculy members are allowed under QIP category
No Registration fee is required

Registrations have been closed now...

Step 1: Make Payment according to your category

Instructions, How to Pay? Click Here

Online Payment Link: Click Here

Details to be filled during payment:

Course Code 2020/
Course Title Principles of Pricing
Course Duration 08/03/2021 to 13/03/3021
Participants Category
Course Fees + 18% GST
IITK Students needs to pay only course FEE
IITK Student (No Fees)
Non IITK Student (Rs. 3,540/-)
Non IITK Faculty (Rs. 5,900/-)
Industrial Participants (Rs. 9,440/-)

Step 2: Fill out the registration form:

Registrations have been closed now...


In case of any query You can contact to QIP Office: 0512-259-7795

Contact Person

Contact to following person in case of any query related to registration...



Vinay Kumar
QIP IIT Kanpur
Email: qip@iitk.ac.in
Phone: 0512-259-7795

Yogendra Singh
QIP IIT Kanpur
Email: cdte@iitk.ac.in
Phone: 0512-259-7795
Webpage: www.iitk.ac.in/cce/Yogi/