The Design Programme is an interdisciplinary synthesis of design, aesthetics, technology, social sciences and marketing, while also adhering to the principles of sustainability. 

Its distinguishing features include:

• Creativity in evolution of products/services for betterment of society.

• Collaboration between students, researchers, academicians and business practitioners.

• A student-centric learning culture.

• A pedagogy of 'learning by doing', experimentation and innovation.