This comprises product conceptualization, engineering design and design scheme leading to development of quality products which have great impact on social, environmental, business-strategy, defense, space etc due to their optimum design configuration and low life cycle costs achieved through concurrent engineering. IIT Kanpur provides excellent manufacturing facilities covering CNC turning and milling centers, Rapid Prototyping and also suitable test-benches for the product developed. This course is unique of its kind in design curriculum since equal emphasis is given to user experience, solution formulation, product design and development.