Strategic Management




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Course Contents

General Management Function, Introduction to the corporate strategy, concept of organizational purpose, environmental scanning and formulation of objectives, strategy for growth such as concentric growth and diversification, role of values in strategy formulation and evaluation, managing diversity and growth, choice of organizational structure and designing control systems to support the implementation of the strategy. Role of implementation issues in strategy formulation. Impact of organizational culture, structure, systems in strategy implementation and Merger and Acquisitions. 



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