V Giridhar

PhD (IIM Shillong)

Assistant Professor, Department of Management Sciences

Research Interest





  • Kumar, S., Giridhar, V., & Sadarangani, P. (2019). A cross-national study of environmental performance and culture: Implications of the findings and strategies. Global Business Review, 20(4), 1051-1068.

  • Sreen, N., Sadarangani, P. H., & Giridhar, V. (2019). A path from cultural values to mobile travel app use. International Journal of Indian Culture and Business Management, 18(3), 251-271.

Book Chapter

  • Giridhar V., Joshi, R., Sadarangani, P. H. (2016). Purchase Intentions of Indian Consumers towards Foreign Brand Apparel – Evidences from India. Designing and Implementing Global Supply Chain Management, IGI Global.

  • Marketing Management, Consumer Behaviour, Sales & Distribution, Retail Management.

  • Giridhar, V., Sadarangani, P. H. (2016). Extension of Technology Acceptance Model. Conference proceedings at 7th Conference of Excellence in Research and Education. IIM Indore, Indore.

  • Giridhar, V., Sadarangani, P. H. (2014). A Cross Cultural Study of Possessions in Migrating Communities: Indian Sub-continent and Occidental Cultures. Conference proceedings at 3rd International Marketing Conference. MARCON 2014, IIM Calcutta, Calcutta.


R. No: 314,
Department of Management Sciences
IIT Kanpur,
Kanpur 208016

Office Phone: 0512-259-2267 (O)

Email: giridhar[AT]iitk.ac.in 

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