Design & Development of an array of Electroencephalogram (EEG)/Functional Near Infrared Spectroscopy (FNIRS) integrated with Multi-modal sensory system to capture analysis and classify the emotion of consumers

Design & Development of an array of Electroencephalogram (EEG)/Functional Near Infrared Spectroscopy (FNIRS) integrated with Multi-modal sensory system to capture analysis and classify the emotion of consumers (Prof. Bishakh Bhattacharya, Mechanical)

The project explores the use of EEG based and other physiological measurements to understand how people naturally respond during product interactions. By observing response across diverse participants, the work aims to generate objective insights that complement traditional feedback methods. This approach coupled with new development in artificial intelligence is designed to strengthen how new ideas are evaluated and support consumer centric innovation