Mr. Praveen Tripathi boasts a distinguished career spanning market research, advertising, and media planning. As the past president of the Market Research Society of India, he presented influential papers at esteemed conferences. Mr. Praveen's leadership at Starcom India secured significant accounts, including P&G. He also managed media budgets and led a team in North Asia at Hansa Consulting. At Pidilite Industries, he oversaw various divisions, from media to marketing. Praveen has also contributed to academia by teaching at prestigious institutions like IIM Ahmedabad, ISB Hyderabad, and MICA and actively participating in advisory and committee roles.