Sri Vanamalla V

PhD (IISc Bangalore)

Assistant Professor, Department of Industrial & Management Engineering

Research Interest



  • PhD, Department of Management Studies, IISc Bangalore (2010)
  • MPhil Mathematics, University of Madras (1999)
  • MSc Mathematics, IIT Madras (1995)



  • Vanamalla, V. Sri, and R. Parthasarathy. (2010). 'Incentive mechanism to control customer buy-down behavior'. Journal of Operational Research society, Vol 62(8), pp 1566-1573

  • Venkataraman, S.V. and Ramachandran, P. (2016) ‘A bargaining framework for the airline alliance revenue sharing problem’, Int. J. Revenue Management, Vol. 9, No. 4, pp.201–220

  • Mandal, D. and Venkataraman, S.V. ‘A dynamic programming model for perishable inventory management’, Int. J. Operational Research, Vol. 35, No. 2, 2019

  • Venkataraman, S.V. and Asfaw, D. (2019) ‘Revenue sharing contract under asymmetric information’, Int. J. Operational Research, Vol. 36, No. 2, pp.170–187.

  • K Sanguri and Venkataraman, S. V 'Inventory model based upon order criticality', (accepted for publication in Int. J. Operational Research)

  • "Buyback contract under asymmetric information about retailer's loss aversion nature" (with Dereje Asfaw), submitted to Annals of Operations Research - (under revision)


  • Awarded Prof M.N.Gopalan award for best PhD thesis on OR at Operational Research Society of India (ORSI)-2010.


  • Airline revenue management with preference based flexible products (with Duduke Arfat Shabbir)

  • A Violent Market Price Contract for Agribusiness Supply Chain (with Ranjeet Rajput)

  • Optimal Order Quantity in the Presence of Strategic Customers (with Narayan Mishra)


  • A study of supply chain contracts under asymmetric information, Dereje Asfaw, 2017

  • Study of supply chain contracts in agri-business industry, Ranjeet Singh Rajput (ongoing)


  • IME602: Probability and Statistics

  • IME605: Operations Research for Management

  • MBA651: Quantitative methods for decision making

  • IME636: Introduction to game theory

  • IME642: Operations Management

  • IME637: Advanced decision models



Department of IME
IIT Kanpur,
Kanpur 208016

Office Phone: 0512-259-6608 (O)

Email: vanamala[AT]

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